Mobile telephony, open platforms and telegraphy – Google that!
The Mobile Web is the World Wide Web accessed via a mobile phone or PDA instead of a computer. The screen is small, but it is always with you when you need it. It is spawning a great number of new services such as SMS, entertainment, cell phone payment and fund transfer systems, location-based services and the like – it’s a very long list.
The Mobile Web even has its own sponsored, ICANN sanctioned, top-level domain name – .mobi, dedicated to mobile phone sites. Not impressed? Well, its financial backers (Google, Microsoft, Nokia, Samsung, Ericsson, Vodafone, T-Mobile, Telefónica Móviles, Telecom Italia Mobile, Orascom Telecom, GSM Association, Hutchison Whampoa, Syniverse Technologies, and VISA) are.
A lot of thought and effort is going into new and better services. The goal of the W3C’s Mobile Web Initiative, for example, is to develop Mobile Web-related best practices and technologies to make mobile Web browsing easier and more reliable. A good idea, but I suspect that Google’s recently announced ‘Android’ platform will do more to promote mobile Web use than any other recent initiative.
Google, through the Open Handset Alliance, allied itself with 33 other companies – including many giants in the sector such as Sprint-Nextel, eBay, Motorola and Intel – that will integrate the Android with their own software and hardware and with third party applications to guarantee Android’s impact and staying power.
Although some major telephone operators around the world are part of the Alliance – China Mobile, KDDI, NTT DoCoMo, Sprint Nextel, T-Mobile, Telecom Italia, Telefónica – not all major operators agree with Google’s forays into the wireless market. Verizon, which either cripples or replaces the software bundled with mobile handsets to limit and lock features to control its customers, did not join the Android alliance and AT&T executives have been openly disdainful of Google’s plans to enter the bidding for 700MHz wireless spectrum in the USA.
Google is so convinced that wireless is the way to go that it has vowed to commit at least US$ 4.6 billion to the auction – enough money to scare away some players and enough to make the incumbent wireless players nervous. The Google war chest stuffed with billions upon billions of idle dollars and their promise to put up ‘at least’ US$ 4.6 billion of their hoard must be sending shivers up and down a number of corporate spines as they wonder how to get a few extra billions to increase their bids.
Reports of the Android announcement quote Google CEO Eric Schmidt – responding to questions about how their bid for the 700 MHz spectrum is related to their plans for Android – as saying: “We think the 700 MHz network auctions are a matter of public policy and for public benefit, but Android will run well on it.” How nice, such a marvelous coincidence!
Android, states Google, is an open, ‘comprehensive’, mobile platform with a set of tools that make it easy for any programmer to develop applications for mobile devices. The Open Handset Alliance’s effort resulted in a completely open, Linux-based, operating system for mobile devices. All the current operating systems are closed, proprietary, platforms. Google is engaged in an effort to change the mobile world’s technological ecology and turn wireless into an open environment similar to the Internet itself. Android is the opening round of a revolutionary battle.
Phones that use Android will be truly open; operators, for example, will no longer be able to block functions such as WiFi reception – a truly frightening thought for companies such as Verizon and AT&T that have inherited all of the Bell Telephone monopoly genes. Android will, no doubt, run a full set of the growing list of free Google applications including a browser, email (sorry, Gmail), Google Earth and Google maps (complete with its location-based advertising opportunities and social network-like comments function). In short, Android’s starts the game with a handful of cards a poker player could die for.
Other companies such as Apple, Palm, RIM, Symbian, even Microsoft with its Windows Mobile, already have a stake in mobile software and all are threatened by Android’s open platform. Early reports indicate that Android’s code – until the inevitable software bloat sets in – is relatively compact and efficient. This is especially promising for the low-end phone market. There are many more cell phones in the world than computers and, especially in developing economies, many more low-end than high-end handsets. Android, if it lives up to its promise, will make it possible to deliver a satisfactory Internet experience even with low-cost mobile devices. This could lead to explosive growth in Internet access by people in developing regions.
The arrival of a new, heavily backed, free, open, low operating overhead, mobile platform is a truly significant event for many reasons. Competing platform developers are digging in for a do-or-die battle, but the biggest battle will be elsewhere!
Traditional operators must quake at the thought of fully open, unblocked, phones using Google controlled spectrum, with free – or really inexpensive – access based upon an advertising-financed business model. Should Google win the bidding, a nationwide wireless network in the USA will add to its ad revenues and, inevitably steal a significant number of subscribers from the likes of Verizon and AT&T. We may be seeing the end of an era controlled by the heirs of the Bell system in the USA – and incumbents everywhere – and the beginning of a new one, controlled by the leading Internet powers.
The incumbent operators will be tough to fight. Their existing customer base is enormous, they already have spectrum and are willing to fight to the end in courts and legislative hallways. They have weapons and will use them.
We can count on Verizon and AT&T, for instance, to do everything in their power to keep Google from getting a piece of the spectrum and to keep Android-powered ‘Gphones’ off their networks. Nevertheless, Android is an open platform, and someone is bound to develop software that will let Android access just about any network, Even so, Google might have trouble competing against the operator-subsidised handsets that account for most of the sales in many markets.
Google, on the other hand, has cash, a powerful list of allies to match its powerful list of enemies and, perhaps most important, it may have history on its side. The Internet has spawned an open culture, an expectation of free access, that has great social and economic momentum on its own. The idea of essentially free, ad-driven, communications will resonate far beyond the boarders of the USA where the first great battles of this high-tech Armageddon are likely to be fought.
Whatever happens in the opening skirmishes the sector will never be the same. In the end all technologies and business models have their day and go the way of the telegraph.
Our Connect-World Global Visionaries 2007 issue will be published later this month. The issue will be widely distributed to our reader base and, as well, at shows where we are one of the main media sponsors such as: International CES (7-10 January 2008, Las Vegas), CTIA Wireless 2008 (April 1-3, 2008, Las Vegas), and the National Association of Broadcasters (NAB) event (April 11-17, 2008, Las Vegas).
The theme of this issue of Connect-World Global Visionaries 2007 will be – The world’s on a string – using ICT to tie it together.
Information and communications technologies (ICTs) are powerful tools, they are changing the way we work and the way we play. The global economy and the lives of many people have changed dramatically as a result of ICTs, and there is a broad consensus – almost faith – in the ability of ICT to solve many, if not all of the world’s problems. The United Nations’ World Summit on the Information Society (WSIS) concentrated upon the use of ICTs to create an information society and move forward to meet the Millennium Development Goals. Not a day passes without some new notion about how ICT will create a better world.
What is lacking in much of this talk is a hard-headed notion of some of the practical steps we must take to actually have some impact upon the major challenges that humanity faces.
We have all heard the old saying, “a journey of a thousand miles starts with a single step”. I suspect mankind’s journey to solve the major global challenges needs thousands, if not millions, of small, practical, steps. There is an old saying that, ‘every complex problem has a simple answer, but it is probably wrong!’ Complex problems need many simple answers.
We have asked leading decision makers from around the globe to give us a few of their own answers.